Paddy Power selects bespoke customer verification software from specialist Callcredit Information Group

Paddy Power selects Callcredit
16 January 2012
http://winsgame.com/paddy/sportsbook

Retail and online bookmaker Paddy Power has announced that it has signed a deal to utilise bespoke customer verification software from specialist Callcredit Information Group in order to check the identity of players signing up to its Internet wagering site.


Paddy Power revealed that the software will verify the identities of customers logging in from 130 nations around the world in real time order to help prevent underage betting and fraud.


“Know your customer has become increasingly important for both compliance and fraud detection purposes,” said Andy Ryan, Customer Security Manager for Paddy Power.
“We needed a solution that could deliver a worldwide approach to customer verification.


“When choosing a verification supplier to work with, we looked at four key areas; match rates, intelligence, support and cost. 


I'm pleased to say that Callcredit performed well in all four areas. We have improved our UK and international match rates. We received excellent support throughout the integration process and continue to receive professional support through our client manager. 


The pricing model suits our needs and the service shows great value for money.


“We are delighted to have chosen Callcredit as a verification supplier and look forward to working closely with it throughout the business relationship.”


Callcredit’s system will process bulk files of player identification records provided by Paddy Power before giving a confident pass or fail decision utilising data drawn from international sources and UK records including court judgements, insolvency data and the electoral register.


“Online betting has never been more popular and Paddy Power is one of the leading names in this field but this increased consumer interest is not without risk,” said James Blake, Head of Sales for Callcredit.


“Fraudulent accounts and underage players need to be quickly identified without compromising the verification of genuine players. We're delighted that Paddy Power recognised that Callcredit's depth and breadth of UK and international data used in our range of identification and anti-fraud tools were the ideal solution.”