Victor Chandler rebrands online sportsbook
16 January 2012
http://winsgame.com/vc
Global online gaming operator Victor Chandler International Limited has revealed that it has completed the extensive rebranding of its virtual sportsbook for punters in the UK from VictorChandler.com to BetVictor.com.
Victor Chandler International stated that Bet Victor is ‘already successfully running across Europe’ and it took the decision to rebrand its UK offering ‘to ensure consistency and instant recognition across all international markets’.
“Victor Chandler International maintains a rich heritage in the UK from a small family business to one of the strongest independent sports and gaming companies in the world,” read a statement from Victor Chandler International.
The online sportsbook operator declared that BetVictor.com offers ‘a fresh and exciting feel’ that was designed ‘to deliver a cleaner and more engaging betting experience for customers’. Additionally, Victor Chandler International announced that ease of navigation and enhanced functionality were at the heart of its rebranding exercise to compliment ‘a continuing range of great value betting opportunities across a raft of sporting events’.
“As a company we are always innovating and moving forward as well as extending our brand across new territories,” said Victor Chandler, Chairman for Gibraltar-based Victor Chandler International.
“The UK will continue to be the fulcrum of our international business and it makes perfect sense that the same brand name is used here as in foreign territories. I personally guarantee that we will continue to provide our superb range of betting opportunities across a comprehensive range of sporting events.”
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