32Red confirmed best at customer service by independent audit.

32Red confirmed best at customer service by independent audit.
http://winsgame.com/32red

32Red outperforms 15 of the biggest operators in gaming, including 888, Bet365 and Ladbrokes, in an independent customer service audit performed by etruvian consulting.

32Red are proud to announce that they have topped an independent Casino Support Quality Audit released today by etruvian consulting. The audit examined 16 of the biggest operators in gaming, using a mystery shopper approach to gather anonymous data in a wide range of scenarios typical of an online casino player requiring assistance.

The results saw 32Red top of the charts with an overall score of 8.8/10, with response times and product knowledge in responses from their player support team recognised as being key areas where they leave competitors such as William Hill, Ladbrokes, 888 and Bet365 long in the distance.
David Coleman, leading the project for etruvian commented: “The audit results indicate that the management team and the front line staff at 32Red both hold a firm belief and commitment to putting the customer first. 32Red demonstrated again why they deserve, and have received multiple awards over the last decade.”

After winning the assessment with a strong margin, CEO Ed Ware commented on 32Red’s success: 

“Customer service is at the very heart of everything we do at 32Red and today’s recognition of that is a testament to all the hard work and dedication from our staff. We focus all our attention on ensuring that we deliver a ‘second to none’ player experience and we will continue to invest in this 
area to maintain our market leading proposition.”

The full independent report, breaking down the results from all 16 online casinos can be download here. 
http://cf.ly/1Jga (Press Skip Ad button on top right corner after 5 sec.)

About 32Red
32Red is part of 32Red Plc, an industry leader in online gaming based in the British overseas territory 
of Gibraltar. Fully licensed by the Government of Gibraltar and regulated by the Gibraltar Gambling 
Commissioner. 

32Red offers a wide range of gaming products including 32Red Casino, 32Red Poker, 32Red Online Bingo, 32Red Bet and 32Red Rummy - the most recent addition to its portfolio. 32Red Plc is committed to responsible gambling and ensures the company adheres fully to UK law. 32Red Plc listed on the London Stock Exchange in September 2005.

About etruvian Consulting
Established in 2010, etruvian consulting is an independent subsidiary in the same group as PokerStrategy.com that works with iGaming operators to overcome common industry issues such as declining life time values, ineffective customer & affiliate services and loyalty driving campaigns.
Since beginning operations, the consulting team has worked closely with many of the top tier gaming providers, with a focus on customer experience optimisation as a means to generate a competitive advantage.

Gibraltar-based 32Red Online Casino Yielded Record Revenues £25 Million In 2011

Record business for 32Red

1/31/2012

http://winsgame.com/32red

Gibraltar-based online gaming operator 32Red has released an update covering its financial performance over 2011 showing that the twelve-month period saw it post record revenues of £25 million. 

Revenues for 2011 rose 48 percent year-on-year from the £16.9 million it reported for the previous twelve months with the business helped by a 47 percent increase in earnings from its online casino activities.

The firm behind 32Red.com stated that the recent growth in revenues was ‘particularly encouraging’ seeing as it results for the previous twelve months had been 33 percent ahead of 2009’s figures, which means that it has seen earnings rise by 96 percent since 2009.

Excluding acquisitions, 32Red announced that a total of 27,648 new depositing players had been recruited in 2011, which was a 42 percent year-on-year increase, at an average cost per acquisition of £143.

“We will continue to grow marketing investment and believe this performance will have a positive effect on activity levels in 2012 and beyond,” read a statement from 32Red.

“This accelerated new player recruitment has resulted in total active depositing players increasing by 39 percent to 39,687 during the year with average yield per depositing active player up to £550.”

32Red declared that current trading has been ‘strong’ across all of its products with gross win for the first 24 days of 2012 up 67 percent on the corresponding period in 2011.

“2011 has been another year of progress and the sustained top-line growth is encouragement to continue to invest in marketing the 32Red brand,” said Ed Ware, Chief Executive Officer for 32Red.

“Meanwhile, we will take measures to ensure that the level of service and support we provide to our players remains our point of difference and bolsters retention.

“Although we recognise the potential for uncertainty in the economy at home and abroad, we look forward to further progress during 2012. We also believe Italy represents a good opportunity for 32Red to establish itself as a leading remote gaming operator in a new market and we maintain a watching brief on other regulatory developments around the world.”